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Product Specialist in West Fargo, ND at Doosan Bobcat

Date Posted: 8/10/2018

Job Snapshot

Job Description

Build Your Future with Bobcat and Doosan! We want people with...BIG goals, BOLD dreams and an INNOVATIVE spirit!

Job Information

To assist in all product development and marketing activities associated with the overall development and marketing of the Company's products. Communicate information within Company's sales/marketing, parts/service/warranty, engineering, and manufacturing departments to and from Company’s dealers and customers regarding the Company's products and markets.

Role & Responsibility

Product Support/Training

  • Develop and conduct product training activities to support dealer Sales Specialists and Doosan Field Marketers.
  • Support dealer Sales Specialist and the Company's Field Marketers with on-going product support.
  • Support Product manager and dealer development team in other efforts to improve dealer performance.

Voice of Customer

  • Gather comprehensive voice of customer analysis to support product development activities.
  • Lead market research activities to understand customer needs.

Competitive Product/Market Analysis

  • Leads development of competitive product/market analysis support materials.

New Product Development Plan

  • Provide marketing plan, product specifications, and product features to Product Management for completion of Business Plan.
  • Supports Product Management including all products in the product family.
  • Support Product Management acting as the Voice of Customer during the product development process.
  • Work effectively with multi-functional teams.
  • Support Product Management acting as liaison with attachments to ensure that all products work with attachments.
  • Support Service department in creation of maintenance and service materials.
  • Support Parts department in identifying the needed aftermarket accessories/kits.

Job Requirement

  • Education Required: Bachelor’s Degree in Business Administration
  • Experience Required: 2>5 years
  • Travel Required: <10%
  • Must possess excellent ve>5rbal and written communication skills and the willingness to speak in front of audiences ranging from 5-100 people.
  • Computer skills
  • Hands on equipment operation of construction or agricultural type equipment.
  •  

Others

Areas of Focus

  • Be able to understand the complexities of customer wants so the company is able to refine or develop products to match those wants. 
  • This can be done through various methods of research: on site customer visits, focus groups, phone or internet surveys, etc.
  • Must take newly developed or improved products and develop promotional plans and materials to promote our product superiority over competitive products and maximizes their acceptance via advertising, literature and trade shows.
  • Promote products in established markets to show their superiority over alternative methods and the promotion of these products in new applications they have not been used in.
  • Must be able to handle objections from dealer staff, incorporating feedback where appropriate and providing supporting evidence to help change dealer mindset where appropriate.


The world-renowned brands that make up Doosan Bobcat produce industry-leading compact and heavy construction equipment, attachments, air compressors, lighting systems, generators and articulated dump trucks. Doosan Bobcat is a part of the Doosan Group, which employs 43,000 people in 38 countries worldwide. With people at the core of who we are, we believe the growth of our people will lead to the continued growth and success of our world-class company. Our team of dedicated employees is the backbone that allows us to provide construction equipment solutions that help our customers build the world of tomorrow. Wherever you find us, you’ll hear the sounds of progress, see the results of our people and feel the rhythm of transformation in everything we do.
 

Doosan is committed to a diverse workforce and is an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to sex, age, race, color, religion, creed, citizenship status, national origin, disability, marital status, sexual orientation, gender identity, protected veteran status, or any other status or characteristic protected by law. Individuals with disabilities who require a reasonable accommodation in the application process or who need assistance accessing the information on this website should call 701-476-4263.

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