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Marketing Manager in West Fargo, ND at Doosan Bobcat

Date Posted: 12/7/2018

Job Snapshot

Job Description

Build Your Future with Bobcat and Doosan! We want people with...BIG goals, BOLD dreams and an INNOVATIVE spirit!

Job Information

The Marketing Manager is responsible for using key market knowledge to execute communication and promotional tactics, allowing our customers to identify and differentiate product and channel advantages over the competition. This position leads the campaign planning process, develops and executes promotional materials and tactics which maximize return on investment and are consistent with the brand, annual operating plan and segmentation strategies.

This position manages a multi-million annual marketing budget; leads multiple agency staff in the development and execution of their annual marketing strategy; and partners with marketing, sales, aftermarket and other business functions to lead strategic marketing efforts in their respective areas. This position is both internal and customer facing and is responsible for moving others to action without direct responsibility for them.

Role & Responsibility

Customer Value Proposition

  • Guide the development of features, benefits, application and results to the customer for the brand, products and channel support services.

Marketing Materials

  • Develop and drive Bobcat and Doosan’s overall marketing materials strategy, including development of literature, brochures and multi-media.

Public Relations

  • Executes the public relations strategy for Bobcat and Doosan brands.
  • Appropriately represent Bobcat in in-person and on-camera interviews.

Budget Management

  • Successful development and management of marketing and advertising budgets in excess of $5 million annually.

Data Analysis and Management

  • Use marketing analytics to drive and maximize marketing communication efforts.
  • Analyze retails and industry data to identify sales trends and conduct marketing planning and development.

Creative Planning and Execution

  • Lead development and execution of creative, including planning and execution of photo, video and other related efforts.

Marketing Campaign Strategy & Process

  • Develop and execute promotional campaigns, materials and tactics.
  • Create and execute annual marketing plan.
  • Lead multi-agency teams in development and delivery of marketing tools and processes.

Job Requirement

  • Education Required: Bachelor's Degree in Business Administration, Marketing, Communications, or related field.
  • Experience Required: 7>10 years.
  • Travel Required: 10 - 25%.
  • Background in marketing to the HOWA (Homeowners with Acreage) required.
  • Must have or can obtain a Commercial Driver’s License (CDL).
  • Background in the manufacturing industry and product operation is strongly preferred.
  • Demonstrate intimate knowledge of how to identify and leverage customer tendencies, unmet needs, product differentiators, and the strengths of the competition.
  • Demonstrate strong leadership, interpersonal and persuasive skills.
  • Experience developing and delivering marketing collateral.
  • Demonstrated exceptional decision-making capabilities and capable of self-direction.
  • Demonstrated strong financial acumen.
  • Knowledge and understanding of marketing principles and strategies.
  • Demonstrated strong project management experience.
  • Analytic capabilities.


The world-renowned brands that make up Doosan Bobcat produce industry-leading compact and heavy construction equipment, attachments, air compressors, lighting systems, generators and articulated dump trucks. Doosan Bobcat is a part of the Doosan Group, which employs 43,000 people in 38 countries worldwide. With people at the core of who we are, we believe the growth of our people will lead to the continued growth and success of our world-class company. Our team of dedicated employees is the backbone that allows us to provide construction equipment solutions that help our customers build the world of tomorrow. Wherever you find us, you’ll hear the sounds of progress, see the results of our people and feel the rhythm of transformation in everything we do.
 

Doosan is committed to a diverse workforce and is an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to sex, age, race, color, religion, creed, citizenship status, national origin, disability, marital status, sexual orientation, gender identity, protected veteran status, or any other status or characteristic protected by law. Individuals with disabilities who require a reasonable accommodation in the application process or who need assistance accessing the information on this website should call 701-476-4263.

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