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Bobcat Latin America Product Manager Junior in Hialeah, FL at Doosan Bobcat

Date Posted: 5/18/2018

Job Snapshot

Job Description

Job Information

This supports the coordination and prioritization of regional product development projects and ensures regional development projects maintain global platform strategy direction.

Role & Responsibility

  • Coordinate global product roadmap of assigned Product Lines and lead regional collaboration.
  • Identify & lead local VoC collection to meet customer segmentation needs.
  • Identify options and attachments to support the segmentation programs & market specific solutions initiative.
  • Identify & lead upgrades & options to current product portfolio.
  • Work within marketing team to prepare new product, new market launch plans.
  • Develop exit strategies for current models, product family
  • Analyze business opportunity, urgency from market and regional resources, and prioritize development projects.  Align with regions.
  • Create NPOs for higher priority projects.
  • Market studies to identify changing market needs, segments, and opportunities.
  • Market share data analysis by product, channel, market, industry, region, geography.
  • Competitive landscape & analysis.
  • Market Intelligence.
  • Industry needs analysis.
  • Voice of Market, trends by segment.
  • Voice of customer, desired features, specifications.
  • Product & application training and training material.
  • Work with marketing team to produce copy, photography, advertising & promotion budget approval.
  • Participation in Industry events & associations.

Job Requirement

Education &
Qualification

Education (including major)

Certificate (license)

Engineering-General - Bachelors Degree

Business Administration - Bachelors Degree

Knowledge & Skill

Job-related

General

- Doosan/Bobcat products and processes

- Product knowledge of construction equipment Construction product knowledge

- MS Office

- Effective Spanish and English verbal & written communication

- Project management

- Cultural awareness/ openness

- Strategic thinking

- Leadership

Experience

3-5 Years

Travel Standard

50 %

Experience Description

- 3+ years in product management, marketing, engineering

- Effective construction equipment operation

- Experience in building business plans

- Cross-functional, cross-culture experience

Functional Competency

Decision-making Scope (Range)

Direct Manager

Channel & Dealer Development Manager

Direct Subordinate

n/a

No. of Teams Under
Direct Control

0

Number of
Subordinates

1~5

6~10

11~20

21~50

51~100

100 or more

Communication

Scope

Main Target (to whom)

Characteristics

Shared

Divergent

Internal

Regional PM

X

Regional Engineering

X

Regional Engineering

X

Regional Manufacturing

X

Regional Manufacturing

X

Customers (dealers, end-users)

X

Channel Development Manager

X

External

Customers (dealers, end-users)

X

Others

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