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Machinery Applications Assistant Marketing Manager - Bobcat Attachments in Hialeah, FL at Doosan Bobcat

Date Posted: 5/22/2019

Job Snapshot

Job Description

Location : Miami 

Job Information

Segment Application Assistant Marketing Manager (SAMM Supervisor) is responsible for developing new applications and implementing them to the region by business planning, conducting field training and demonstrations of all the Attachments used with all Bobcat products and their applications.

Role & Responsibility

Market Creation

  • Identify current application situation analysis and make a plan to create new market opportunities.
  • Collect Bobcat attachments VOC and provide competitors’ information including price details
  • Analyze and introduce new applications from other regions and/or competitors
  • Share collected information to HQ

Field Training and Demos

  • Develop an annual training plan for dealers, including research for dealer training demand, alignment with marketing strategies and budgeting.
  • Develop and execute Train The Trainer programs (when applicable)
  • Train dealer salesmen on the products and  application including hands on field demonstration of use and application of attachments
  • Follow-up dealer results after demo/training, including training gap analysis and training optimization.
  • Develop training materials in local languages

Business Development

  • Provide quarterly biz review report of Attachments btw sale’s target and result and set up the catch up plan
  • Update annual pricing and announce to dealer
  • List up of local attachments demand and report to HQ
  • Make a seasonal or yearly promotion draft to expand new market and demo program
  • Convert market opportunities to Demo activities and finalize to firm orders

Job Requirement

Education and Qualifications

BS Degree in Engineering, Business, Marketing or related field. Engineering preferred

Knowledge and Skills

Job Related:

  • Strong business knowledge of market segments and customers of construction equipment
  • Ability to operate machinery
  • Verbal training skill to dealers and end users


  • Ability to use MS Office with emphasis in Power Point and Excel
  • Ability to communicate in English & Spanish. Portuguese non mandatory but considered a plus
  • Open mindset to cooperate with cross regions 


The world-renowned brands that make up Doosan Bobcat produce industry-leading compact and heavy construction equipment, attachments, air compressors, lighting systems, generators and articulated dump trucks. Doosan Bobcat is a part of the Doosan Group, which employs 43,000 people in 38 countries worldwide. With people at the core of who we are, we believe the growth of our people will lead to the continued growth and success of our world-class company. Our team of dedicated employees is the backbone that allows us to provide construction equipment solutions that help our customers build the world of tomorrow. Wherever you find us, you’ll hear the sounds of progress, see the results of our people and feel the rhythm of transformation in everything we do.

Doosan is committed to a diverse workforce and is an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to sex, age, race, color, religion, creed, citizenship status, national origin, disability, marital status, sexual orientation, gender identity, protected veteran status, or any other status or characteristic protected by law. Individuals with disabilities who require a reasonable accommodation in the application process or who need assistance accessing the information on this website should call 701-476-4263. Doosan is a VEVRAA federal contractor and seeks priority referrals of protected veterans.

Beware of Fraudulent Job Offers and Solicitations

We recently learned that unauthorized individuals and/or groups are communicating false offers of employment with Bobcat Co. (“Bobcat”) via email.    The communications include the Bobcat logo and may appear legitimate.   However, they are fraudulent and are not sent from anyone affiliated with Bobcat.

Please note that Bobcat, Doosan Bobcat North America, and Doosan Portable Power DO NOT charge a fee, request payment, or request personal banking information at any point in the recruitment process.  We DO NOT send unsolicited emails requesting personal data from potential employees.  If you receive a job offer that appears fraudulent, please notify our talent acquisition team and consider contacting your local law enforcement office.

Any legitimate job offer from Bobcat, Doosan Bobcat North America, or Doosan Portable Power will be preceded by an official selection process.