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E-Marketing Specialist in West Fargo, ND at Doosan Bobcat

Date Posted: 1/26/2019

Job Snapshot

Job Description

Build Your Future with Bobcat and Doosan! We want people with...BIG goals, BOLD dreams and an INNOVATIVE spirit!

Job Information

The E-Marketing Specialist position is responsible for the operational management of the website, SEO sustainment program and digital channel execution. This position will lead the day-to-day execution and delivery of digital marketing campaigns via paid search, social media, online advertising and email campaigns, focusing on using analytics to drive engagement and conversion.

Role & Responsibility

Marketing Website Management

  • Develop and maintain the website with value-added, timely relevant content, and use analytical tools to improve value.
  • Manage the website sustainment program to ensure content development and IT change requests are in-line with the platform strategy roadmap and meeting ongoing strategic communication needs.
  • Use JIRA to manage through-put of content updates, adhering to process requirements Support new website projects as needed.
  • Implement SEO strategy as defined in partnership with the E-Marketing Analyst. 
  • Communicate and coordinate projects utilizing vendors and consultants. Work with and engage stakeholders from various departments in a positive, productive way.
  • Continually monitor and suggest improvements for the usability, content and conversion points of the company website to support the company’s annual marketing priorities.

Online Marketing Tactics

  • Responsible for leading the day-to-day execution and delivery of digital marketing campaigns via paid search, social media, online advertising and email campaigns.
  • Increase lead acquisition efforts by researching and testing the effectiveness of various online marketing tactics and stay abreast of new developments/trends in online marketing.
  • Manage the day-to-day operations of the company’s social media channels on Facebook, Twitter, YouTube and others: Engage and increase followers, approve written content, initiate and respond to conversation, identify and nurture niche communities and audiences, and participate in like sites to draw followers.
  • Monitor content on all branded channels to ensure consistency of brand tone and aesthetics, re-enforcing a cohesive brand experience.
  • Interact with agency channel teams manage tactical plans through to completion.

ROI Measurement

  • Proactively manage and measure effectiveness of digital marketing campaigns and platform performance, including budget and creative content.
  • Identify trends and opportunities within the digital space tied to tactical execution, SEO sustainment and website strategy.
  • Benchmark digital activities against those of our peers in the industry; improve digital marketing strategy and tactics to “get ahead of the curve”.

Job Requirement

  • Education Required: Bachelors degree in Marketing, Advertising, Communications, Business Administration, or related field.
  • Experience Required: 3-5 years
  • Travel Required: <10%
  • A minimum of 3 years’ work experience directly managing online and digital campaigns, projects, marketing systems and processes.
  • Experience in website design and content management.
  • Experience managing successful social media campaigns, and a solid understanding of social marketing.
  • Solid understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret data.
  • Proven grasp of all Paid Search mediums including remarketing, display & content, mobile, video
  • Working knowledge of CRM systems and proven analytical skills
  • Marketing Automation solution experience is a plus.
  • Experience in and understanding of basic SEO principles and how they relate to other facets of digital marketing
  • Ability to clearly and effectively communicate the goals, capabilities, and strategy of digital marketing.
  • Understanding of online marketing tactics along with a drive for/experience in results-focused Marketing
  • Highly organized and ability to manage multiple, simultaneous projects with a strong work ethic.
  • Knowledge and understanding of marketing principles and strategies.
  • Experience in project management.
  • Proficiency with Excel, PowerPoint, Web analytics tools (Google Analytics, etc.), and social analytics tools
  • Strong Attention to detail.
  • Ability to multi-task and thrive in an environment with shifting priorities and time-sensitive deadlines
  • Manage projects, particularly issue management and resolution inherent with technology projects.
  • Coordinate resolution of technical difficulties with e-marketing tools with vendors (e.g. Sundog).
  • Help customers who have trouble navigating the site. Getting appropriate images on the site. Working with various stakeholders from various departments.

The world-renowned brands that make up Doosan Bobcat produce industry-leading compact and heavy construction equipment, attachments, air compressors, lighting systems, generators and articulated dump trucks. Doosan Bobcat is a part of the Doosan Group, which employs 43,000 people in 38 countries worldwide. With people at the core of who we are, we believe the growth of our people will lead to the continued growth and success of our world-class company. Our team of dedicated employees is the backbone that allows us to provide construction equipment solutions that help our customers build the world of tomorrow. Wherever you find us, you’ll hear the sounds of progress, see the results of our people and feel the rhythm of transformation in everything we do.

Doosan is committed to a diverse workforce and is an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to sex, age, race, color, religion, creed, citizenship status, national origin, disability, marital status, sexual orientation, gender identity, protected veteran status, or any other status or characteristic protected by law. Individuals with disabilities who require a reasonable accommodation in the application process or who need assistance accessing the information on this website should call 701-476-4263. Doosan is a VEVRAA federal contractor and seeks priority referrals of protected veterans.